Concepts

The vegan alternative for Pulled Chicken in delicious BBQ marinade

ConceptsFood & Nutrition
Food & Beverage Concepts at IMCD Germany
Discover all of our different concepts to redesign the texture & mouthfeel, taste, and function of food & beverages to meet the growing consumer desires for sustainable and healthy nutrition.
IMCD Food and Beverage Concepts

Get ready for the grilling season! Our Vegan Pulled Chicken alternative, marinated in a delicious BBQ sauce with a slightly smoky note, is the ideal meat substitute for the burger and also beyond a juicy pleasure.

Generation Health wants more meat alternatives

Consumer demand for meat alternatives continues to grow rapidly. Not only vegans and vegetarians, but also the consumer group of flexitarians are looking for new kinds of products and alternatives. This also applies to nice barbecues, where there is usually a high variety of meats. This product variety is also expected for plant-based meat alternatives.

Consumer trends

Pulled Chicken is a classic barbecue dish based on the North American model and has already found its way onto supermarket shelves in Germany, too. It has become an indispensable part of barbecues and burger buns. However, the ever-growing group of flexitarians, who consume meat more consciously and less frequently, do not want to do without the pleasure of Pulled Chicken and are interested in authentic meat alternatives that are in no way inferior to the original.

Product requirements

The requirements for the vegan Pulled Chicken alternative are clearly defined. They should be as close as possible to the original in texture, taste, and appearance and offer the same spicy-smoky, yet juicy taste experience of chicken meat slowly braised on the grill so that the consumer does not feel as if they are missing out on anything. In addition to authentic taste and texture, natural, high-quality, and healthy ingredients are desired in the vegan alternative.

Technical challenges

The primary challenge in developing a vegan Pulled Chicken is to create a texture that resembles the original pulled meat. At the same time, this should be neutral in flavour and taste juicy. Another challenge is approximating the light colour of Pulled Chicken, as many dry texturates are naturally darker.
IMCD Vegan Pulled Chicken Food Konzept

The Vegan Pulled Chicken concept

Marinated in a sauce with a slightly smoky BBQ note, our delicious meat substitute is a great addition to a vegan burger bun or served with rice! Our Vegan Pulled Chicken guarantees a juicy taste experience because it is developed with selected raw materials and combined with soy protein, it is not only delicious but also healthy.

Concept highlights

The textured protein is a blend of pea and soy, which makes it possible to achieve a very high nutritional value. The light colour and ideal textures condition offer advantages in production such as the elimination of comminution steps, which saves time in production.
  • Meat-like fibers due to the texturate with authentic bite feeling.
  • Use of natural flavours for the typical BBQ taste suitable for the grilling season.
  • Claims: Vegan, High in Protein, Low Fat & Source of Fibre.
  • Nutriscore: A

Raw material functionalities

  • Textured soy protein: High nutritional value, light colour, and fibrous appearance.
  • Natural flavours: use of vegan chicken flavouring for that signature taste in the "meat". BBQ flavors in the marinade round out the profile of marinated pulled chicken.
  • Modified starch: Improves the mouthfeel of the marinade and establishes a smooth viscosity of the sauce.
  • Yeast Extract: Optimizes the spicy character of the marinade.
  • Carrageenan: Imparts a smooth and thixotropic flow property to the sauce. Easily activated in the hot or cold process.
  • Potassium sorbate: Prevents the formation of mold and makes the product last longer.
Contact our experts to find out more about the recipe and how you can customise it to your customers' needs.
Food & Beverage Concepts at IMCD Germany
Discover all of our different concepts to redesign the texture & mouthfeel, taste, and function of food & beverages to meet the growing consumer desires for sustainable and healthy nutrition.
IMCD Food and Beverage Concepts

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The vegan alternative for Pulled Chicken in delicious BBQ marinade | IMCD Deutschland