Food & Beverage Concepts at IMCD Germany
Discover all of our different concepts to redesign the texture & mouthfeel, taste, and function of food & beverages to meet the growing consumer desires for sustainable and healthy nutrition.
IMCD Food and Beverage Concepts
- 1IMCD Seasonal Shakes: vitamin enriched protein shake powder
- 2Vegan Truffle Mayonnaise: rich in taste, light in fat
- 3Tomato-Basil Mousse – a texture that elevates any dish
- 4Vegan High Protein Soups – Taste meets power
- 5Mini box cake concept with raspberry flavour (instant)
- 6Plant-Based Protein Bars – Nutritious as it is Delicious
Optimal nutrition meets seasonal, nostalgic flavours that evoke memories and create emotional connections
As consumers increasingly choose flavours to match their mood, taste has become an emotional driver in everyday nutrition. Nostalgic, comforting profiles are gaining momentum, offering brands a powerful way to create instant connection.* For food manufacturers, this opens a clear opportunity: products that combine functional benefits with evocative, mood‑boosting flavour experiences. Our new Protein Shake concept taps exactly into this space – delivering familiar seasonal tastes with modern nutritional performance.
This IMCD nutrition concept deliberately brings together two things: moments of pure delight and a carefully considered supply of nutrients. The creamy, whey-protein-based shake, which can be easily prepared with water, provides a welcome break from everyday life without compromising on taste or performance.
Discover the product requirements, technical challenges and highlights of our new IMCD nutrition concept Seasonal Shakes.
► Request our RTU kit today and taste the nostalgia! Fill out the form and we will send you an RTU (Ready To Use) kit with all four flavours.
IMCD Seasonal Shakes – requirement and challenges
The focus is on nostalgic, seasonal flavours that evoke memories and create emotional connections. Creamy coconut and white chocolate, vanilla and passion fruit reminiscent of childhood ice cream, and spicy pumpkin spice latte or warm rice pudding with cinnamon provide familiar, soothing moments of pleasure, reimagined for the modern era and perfectly tailored to the season.
The creamy texture of the whey protein, which is delicately sweetened with sucralose, provides an indulgent experience, while intense flavours and selected fruit powders give the taste depth and authenticity. The result is a shake that feels like a treat yet is also part of a healthy diet.
Product requirements: set yourself apart from your competitors
In addition to enjoyment, the focus is on providing targeted support for the body. The shakes are enriched with seasonal vitamins and minerals, based on approved EU health claims, and support different needs throughout the year. A high protein content, low sugar levels and reduced fat allow for mindful enjoyment without compromise.
The result: a year-round nutrition concept that combines enjoyment, nostalgia and modern functionality – for anyone who wants to treat themselves to something good while doing something good for their body.
Technical challenges in formulation
Implementing nostalgic flavours in whey protein powder presents several technological challenges.
- Authentic flavouring is particularly challenging, as the intense childhood flavours can quickly lose their potency in the protein matrix or interfere with whey's characteristic off-flavours. Additionally, matrix effects, such as flavour components binding to proteins, pH dependencies, and oxidation processes, influence the product’s stability and sensory perception throughout its shelf life.
- Colour and texture stability also pose challenges, since natural colourings, sweetening systems, lipophilic flavour components, and certain vitamin and mineral premixes with inherent off-notes (e.g., bitter or sour) can affect dispersion, solubility, and foam formation.
Our premixes are specifically designed to remain as neutral as possible, even in mild applications such as beverages.
Concept highlights of the IMCD Seasonal Shakes
- Microparticulated Whey Protein Concentrate provides emulsion and brings creaminess and smoothness - simply shake with water and enjoy immediately
- Seasonal vitamin and mineral profiles for targeted support of different needs throughout the year, based on approved EU health claims
- Combination of functional added value and typical seasonal flavours
Year-round nutrition concept
- Nutrient and flavour combos for spring, summer, autumn and winter
- Supports a continuous, needs-based supply of nutrients throughout the year
- Ideal for active people with a focus on well-being and enjoyment
Sensory properties & taste
- Creamy mouthfeel delivered by whey protein, sweetened with sucralose
- Intense flavour profiles from fruity to spicy thanks to aromas and fruit powder
Spring Shake
White Chocolate & Coconut
Creamy coconut and white chocolate notes meet a premix that supports muscle health – ideal for the time of year when many people become more active and start exercising again.
- Vitamin Mix for Muscle Health with magnesium, potassium, calcium and vitamin D
- Trendy, creamy white chocolate and coconut flavour
Summer Shake
Vanilla & Passionfruit
Refreshing vanilla and passion fruit flavour with premix to support an active lifestyle – perfect for outdoor activities and exercise in summer.
- Vitamin Mix for an active lifestyle with B1, B3, B6, vitamin C, L-Carnitine, coenzyme Q10
- Fresh and fruity passionfruit and intense vanilla flavours
- Natural, vibrant food colouring
Autumn Shake
Pumkin Spice
Warming spice notes combined with a B vitamin premix to support energy metabolism – developed to counteract seasonal fatigue.
- Vitality Vitamin Mix with B3, B5, B6, B9 (folic acid) and B12
- Cozy and warming flavours like, pumpkin, cinnamon and cardamon
- Natural food colouring
Winter Shake
Rice Pudding with wintery cinnamon
A deliciously creamy taste with cinnamon and a mix of vitamins and minerals to support your nutritional needs during the winter months, especially when there is little exposure to sunlight.
- Vitamin Mix with A, D and Calcium
- Natural flavours
Our IMCD expert
Kira Odendahl
Application Technologist
Our expert for: Nutrition, Bakery and Confectionery segments
While completing her Bachelor's degree in Nutrition and Food Science at the University of Bonn and her Master's in Sports Nutrition and Exercise Science at IST University, Kira joined IMCD in 2020 as a working student. After successfully completing her studies, she became Application Technologist, focusing on the Nutrition, Confectionery, and Bakery segments. As a former competitive athlete, she enjoys developing nutritious concepts that combine health benefits with great taste.
If you want to find out more about the recipe for our seasonal shakes, just log in to your MyIMCD account and have a look at the ingredients and production process.
Our Year-round nutrition concept
► Request our RTU kit today and taste the nostalgia! Fill out the form and we will send you an RTU kit (ready to use) with all four flavours.
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Food & Beverage Concepts at IMCD Germany
Discover all of our different concepts to redesign the texture & mouthfeel, taste, and function of food & beverages to meet the growing consumer desires for sustainable and healthy nutrition.
IMCD Food and Beverage Concepts
- 1IMCD Seasonal Shakes: vitamin enriched protein shake powder
- 2Vegan Truffle Mayonnaise: rich in taste, light in fat
- 3Tomato-Basil Mousse – a texture that elevates any dish
- 4Vegan High Protein Soups – Taste meets power
- 5Mini box cake concept with raspberry flavour (instant)
- 6Plant-Based Protein Bars – Nutritious as it is Delicious